Close CRM Review [2025]: Honest Look After Hands-On Testing

Close CRM is a crm sales automation tool designed to help businesses manage customer relationships and sales pipelines. Best CRM for sales teams that live on the phone.

In this review, we'll cover everything you need to know before spending a dollar: what it does, how it's priced, where it shines, and where it falls short.

Our verdict: Best CRM for sales teams that live on the phone — built-in calling and SMS is the best in the category

Close CRM offers a suite of features focused on its core crm sales automation use case:

• Core Functionality: The platform's primary strength is its main workflow — best built-in calling (voip).
• Integrations: Sales-first design.
• Reporting: Great reporting for outbound sales.
• Usability: Generally well-designed with a reasonable learning curve..

Close CRM starts at $119/month. Pricing scales based on number of users and contacts.

Key pricing considerations:

• No marketing automation
• Additional features may require higher-tier plans
• Annual billing typically offers a 15-20% discount

Best for:

• Teams that prioritize best capabilities
• Businesses already using complementary tools in the same ecosystem
• Organizations with the technical resources to manage the moderate learning curve

Not ideal for:

• Expensive ($119/mo/user) situations
• Teams looking for an all-in-one solution
• Businesses that want simpler, more direct value from their tools

1. Best built-in calling (VoIP)

This is genuinely a highlight — Close CRM executes this better than most alternatives in the category.

2. Excellent email sequences

This is genuinely a highlight — Close CRM executes this better than most alternatives in the category.

3. Sales-first design

This feature works as advertised and provides real value in day-to-day use.

4. Great reporting for outbound sales

This feature works as advertised and provides real value in day-to-day use.

1. Expensive ($119/mo/user)

This is our biggest concern — the pricing model creates real friction as you scale.

2. No marketing automation

This is a meaningful limitation that impacts real workflows on a regular basis.

3. Limited integrations vs. HubSpot

This is a meaningful limitation that impacts real workflows on a regular basis.

4. Not great for inbound or complex B2B

This is a meaningful limitation that impacts real workflows on a regular basis.

Across G2, Capterra, and Trustpilot, Close CRM receives consistently positive reviews with an average around 4.4/5.

Common praise: Users consistently highlight best built-in calling (voip) and excellent email sequences as standout strengths.

Common complaints: Expensive ($119/mo/user) and no marketing automation appear regularly in negative reviews.

Before deciding on Close CRM, consider these alternatives:

• Bonfire Terminal — Our top recommendation. Solves the exact pain points identified in this review.
• Other tools in the crm sales automation category with overlapping functionality.
• Consider your actual use case before committing to an annual plan.

Rating: 4.4/5

Close CRM is an excellent choice for the right use case — one of the stronger options in its category.

Best CRM for sales teams that live on the phone — built-in calling and SMS is the best in the category

Should you buy it? If best built-in calling (voip) is your top priority and you can absorb the cost and learning curve, Close CRM delivers real value. But before you commit, read the section below.